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A short article about recent research by Finn Wynstra, Robert Suurmond and Fabian Nullmeier regarding the limited influence purchase retail has.

Participants
  • Finn
    Role: Faculty
    Reference type: Referenced
  • Suurmond
    Role: Faculty
    Reference type: Referenced
  • Nullmeier
    Role: PhD Candidate
    Reference type: Referenced
Media Outlets
  • Deal! (Magazine)