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An article co-written by Yvonne van Everdingen and Gerrit van Bruggen regarding the reorganizing of brand portfolio's.  

Participants
  • Yvonne
    Role: Faculty
    Reference type: Co-written by
  • Gerrit
    Role: Faculty
    Reference type: Co-written by
  • Everdingen, Y. van; Bruggen, G. van
    Role: General
    Reference type: Journalist
Media Outlets
  • Marketing Rendement (Magazine)