RSM alumni Evelien van der Hurk explained in her PhD research that with new optimization models and more information, such as from the OV chipcard, it is possible to provide travellers with personalized travel advice. This research was conducted in cooperation with MIT(Boston) and the NS.
This article is also mentioned in:
www.ovmagazine.nl/2015/07/persoonlijk-reisadvies-helpt-bij-verstoring-0801/