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Pressed for Time?

This article is a research article written by PhD candidate Ioannis Evangelidis and two others. It is about why consumers feel time pressure and the goal conflict that shapes how time is perceived, spent and valued.

This article is a research article written by PhD candidate Ioannis Evangelidis and two others. It is about why consumers feel time pressure and the goal conflict that shapes how time is perceived, spent and valued. 

Participants

  • Ioannis
    Role: PhD Candidate
    Reference type: Co-written by
  • Evangelidis, I., Etkin, J., Aaker, J.
    Role: General
    Reference type: Journalist

Media Outlets

  • Journal of Marketing Research (Magazine)