Multinational companies, such as Unilever and Procter & Gamble, announce that they will likely cancel hundreds of brands. Research at RSM however shows that this will not lead to more profit. A video of RSM Discovery is included.
The article is also published here:
www.marketingonline.nl/artikel/merken-de-deur-uit-doen-kan-slecht-zijn-voor-bedrijf