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It is not always helpful to communicate your sustainable intentions as a company. New research has been done about consumer behavior and sustainable products, with some surprising conclusions.

The article can also be found here: 
duurzaamheidskompas.nl/duurzaam-nieuws/onderzoek-wat-vindt-de-consument-van-groene-marketing-bedrijven/

Participants

  • Ilona
    Role: Faculty
    Reference type: Written by
  • Hooge, I. de
    Role: General
    Reference type: Journalist

Media Outlets

  • Duurzaamheidskompas (Unknown)
  • Marketing Facts (Unknown)