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Included is the introduction to the interview and the article itself. In this elaborate article Cor Molenaar talks about the retail industry, the developments and what entrepreneurs should focus on in shopping areas to keep meeting the consumers' wishes.

The introduction to the article can be found here: http://intranet.rsm.nl/portal/page/portal/Intranet/old-intranet/news_events/Additional_Media_Material_4/Cor%20Molenaar%20-%20Intro%20interview.pdf

Participants
  • Cor
    Role: Faculty
    Reference type: Referenced
  • Verhees, T., Ederveen, D.
    Role: General
    Reference type: Journalist
Media Outlets
  • Sales Management (Magazine)