Snelle breinrespons op tijdschriftadvertenties: Print werkt in 0,3 seconden
Snelle breinrespons op tijdschriftadvertenties: Print werkt in 0,3 seconden
A recent study based on brain activity shows that consumers are able to determine whether an advertisement is interesting or not within 0.3 seconds. Advertisements that evoke positive emotions and are uncomplicated are most effective.
A recent study based on brain activity shows that consumers are able to determine whether an advertisement is interesting or not within 0.3 seconds. Advertisements that evoke positive emotions and are uncomplicated are most effective.
Participants
Ale
Role: Faculty
Reference type: Featured
Erasmus Centre for Neuro-economics
Role: Faculty
Reference type: Featured
Media Outlets
Nederlands Media Nieuws (Online)
RSM uses cookies to measure website statistics, enable social media sharing and for marketing purposes.
By clicking accept cookies or by continuing to use this website, you are giving consent for us to set cookies when visiting this website.
See our cookie policy for more information about cookies and how to adjust your cookie settings.