This website uses functional cookies, including analytical cookies.
The obtained statistical data cannot be traced back to individual users.
Additionally, you can choose to accept or refuse consent to use marketing cookies.
If you decline these additional cookies or refrain from making a choice, only functional cookies will be set.
See our cookie policy for more information.
A recent study based on brain activity shows that consumers are able to determine whether an advertisement is interesting or not within 0.3 seconds. Advertisements that evoke positive emotions and are uncomplicated are most effective.
A recent study based on brain activity shows that consumers are able to determine whether an advertisement is interesting or not within 0.3 seconds. Advertisements that evoke positive emotions and are uncomplicated are most effective.
Participants
Ale
Role: Faculty
Reference type: Featured
Erasmus Centre for Neuro-economics
Role: Programme/Centre/Department
Reference type: Featured