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Business schools experiment with unconventional methods to get their faculty's best scholarship into the hands of laypeople and practitioners.

Wilfred Mijnhardt explains his mission to embrace every corner of social media, from blogs to social networks. Comprehensive and integrated use of social media is "the natural stage of maturing business schools", says Mijnhardt.

Wilfred Mijnhardt explains his mission to embrace every corner of social media, from blogs to social networks. Comprehensive and integrated use of social media is "the natural stage of maturing business schools", says Mijnhardt. 

Participants

  • Wilfred
    Role: Staff
    Reference type: Featured

Media Outlets

  • BizEd Magazine (Unknown)