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Neuromarketing is a discipline that studies the processes with the aim of understanding the impacts of the stimuli used by marketing. Ale Smidts used to be involved in research in this field. This article elaborates on the subject.

Participants
  • Ale
    Role: Faculty
    Reference type: Referenced
  • Mayen, C.C.S.
    Role: General
    Reference type: Journalist
Media Outlets
  • Sexenio (Magazine)