"We like to think that innovation comes from a wellspring of free-spirited creation. In fact, the opposite is true : it is extreme order that supports the greatest innovative breakthroughs".
Knut Blind gives his view on this statement and study in an interview.
The article is also translated in Franch and Spanish:
French: www.iso.org/iso/fr/isofocus_106.pdf
Spanish: http://www.iso.org/iso/es/isofocus_106.pdf