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What predicts whether a movie will become a box-office success or a flop? A recent study by Jason Roos shows that we can forecast a movie’s success by looking at the political preferences of our local audience. Watch the video at RSM discovery!
What predicts whether a movie will become a box-office success or a flop? A recent study by Jason Roos shows that we can forecast a movie’s success by looking at the political preferences of our local audience.