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Kannibaliseert de Ice Bucket Challenge andere goede doelen?
Kannibaliseert de Ice Bucket Challenge andere goede doelen?
The Ice Bucket Challenge has all the characteristics of a viral guerrilla campaign.A lot of famous and non-famous join, but also critics start to rise. Lucas Meijs gives his opinion on the challenge.
The Ice Bucket Challenge has all the characteristics of a viral guerrilla campaign.A lot of famous and non-famous join, but also critics start to rise. Lucas Meijs gives his opinion on the challenge.
Participants
Lucas
Role: Faculty
Reference type: Referenced
Velden, L. van der
Role: General
Reference type: Journalist