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Kannibaliseert de Ice Bucket Challenge andere goede doelen?

The Ice Bucket Challenge has all the characteristics of a viral guerrilla campaign.A lot of famous and non-famous join, but also critics start to rise. Lucas Meijs gives his opinion on the challenge.

The Ice Bucket Challenge has all the characteristics of a viral guerrilla campaign.A lot of famous and non-famous join, but also critics start to rise. Lucas Meijs gives his opinion on the challenge.

Participants

  • Lucas
    Role: Faculty
    Reference type: Referenced
  • Velden, L. van der
    Role: General
    Reference type: Journalist

Media Outlets

  • Volkskrant (Unknown)