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The 'first Kiss' video shows 20 strangers that kiss for the first time. The video has over 36 million views. It is though a commercial for the brand Wren and stars actors and models. Gerrit van Bruggen explains the success of this viral video.

Participants
  • Gerrit
    Role: Faculty
    Reference type: Referenced
  • Bronzwaer, S.
    Role: General
    Reference type: Journalist
Media Outlets
  • NRC Handelsblad (Newspaper)