Companies put a lot of effort and resources in trying to get their ad going viral. However, going viral does not necessarily guarantee favourable outcomes for the company, says Ezgi Akpinar.
Companies put a lot of effort and resources in trying to get their ad going viral. However, going viral does not necessarily guarantee favourable outcomes for the company, says Ezgi Akpinar.
Participants
Ezgi
Role: Faculty
Reference type: Featured
Hospes, C.
Role: General
Reference type: Journalist
Media Outlets
Frank watching (Online)
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