Companies that do not have the best cost structure can still come out on top in a price war. New research by Patrick Reinmoeller shows that a carefully laid battle plan can result in victory – without having an optimal cost structure.
Companies that do not have the best cost structure can still come out on top in a price war. New research by Patrick Reinmoeller shows that a carefully laid battle plan can result in victory – without having an optimal cost structure.
Participants
Patrick
Role: Faculty
Reference type: Featured
Media Outlets
Business Compleet (Online)
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