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Do You Always Get What You Pay For? How Consumers Mispredict Product Quality
Do You Always Get What You Pay For? How Consumers Mispredict Product Quality
According to a new study in the Journal of Consumer Research, consumers mistakenly predict product quality based on quality consistency in other price ranges. Stefano Puntoni is one of the co-authors of this research.
According to a new study in the Journal of Consumer Research, consumers mistakenly predict product quality based on quality consistency in other price ranges.