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The energy sector does not apply the smart pricing method, mainly because consumers would not want prices to get more complicated. However, the concept of dynamic pricing is completely unknown to the majority of consumers. Research from RSM showed that after explanation of the concept, consumers are positive about smart pricing.

Participants
  • RSM Research
    Role: General
    Reference type: Referenced
  • Simons, W.
    Role: General
    Reference type: Journalist
Media Outlets
  • Duurzame Energie Thuis (Online)