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In this column, Tom Mulder writes about the importance of having an own identity and a recognizable brand. Tom Mulder studied at RSM and his series of columns is based on his master thesis research.

In this column, Tom Mulder writes about the importance of having an own identity and a recognizable brand. Tom Mulder studied at RSM and his series of columns is based on his master thesis research.

Participants

  • Tom
    Role: Alumni
    Reference type: Written by
  • Mulder, T.
    Role: General
    Reference type: Journalist

Media Outlets

  • VVP Weekblad (Magazine)