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In this column, Tom Mulder writes about the importance of having an own identity and a recognizable brand. Tom Mulder studied at RSM and his series of columns is based on his master thesis research.
In this column, Tom Mulder writes about the importance of having an own identity and a recognizable brand. Tom Mulder studied at RSM and his series of columns is based on his master thesis research.
Participants
Tom
Role: Alumni
Reference type: Written by
Mulder, T.
Role: General
Reference type: Journalist