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This article is about the impact of car choice on business. It refers to the results of the PhD dissertation 'Let Me Give You a Piece of Advice - Empirical Papers about Advice Taking in Marketing' by Stefanie Tzioti. Power dressing, for example driving in a big car, has a positive impact on the perceived credibility.

Participants
  • Stefanie
    Role: Alumni
    Reference type: Referenced
  • Wijman, E.
    Role: General
    Reference type: Journalist
Media Outlets
  • Management Team (Online)