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This article reports on the outcome of recent study by Stefano Puntoni. He found that the use of feminine elements in communication about breast cancer can be counterproductive when it comes to the main goal of the campaign: creating awareness. The author of this article doesn't quite agree with the research and gives her view on the matter.
This article reports on the outcome of recent study by Stefano Puntoni. He found that the use of feminine elements in communication about breast cancer can be counterproductive when it comes to the main goal of the campaign: creating awareness. The author of this article doesn't quite agree with the research and gives her view on the matter.