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This Spanish article refers to the outcome of a study by Nailya Ordabayeva (RSM) and Pierre Chandon (INSEAD, France). They examined the way equality influences the consumption decisions of people in bottom-tier social groups. They found equality increases the social gain provided by spending.

Participants
  • Ordabayeva
    Role: Faculty
    Reference type: Referenced
  • Litvinoff, N.
    Role: General
    Reference type: Journalist
Media Outlets
  • Lanacion.com (Online)
  • Noticias Net (Online)