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Case study: added value in a traditional sector

In this article 'Added value in a traditional sector, chefs were the key to promoting cress', the authors Orietta Marsili and Tao Yue describe the case study of Rob Baan, managing director of Koppert Trading since 2000.

In this article 'Added value in a traditional sector, chefs were the key to promoting cress', the authors Orietta Marsili and Tao Yue describe the case study of Rob Baan, managing director of Koppert Trading since 2000.

Participants

  • Orietta
    Role: Faculty
    Reference type: Written by
  • Yue
    Role: Faculty
    Reference type: Written by
  • Marsili, O.; Yue, T.
    Role: General
    Reference type: Journalist

Media Outlets

  • Financial Times (Newspaper)