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RSM's Bram Van den Bergh and colleagues have presented research that furthers the competitive-altruism theory, specifically that when given an eco-friendly alternative, competitive altruism compels people to forgo luxury for environmental status.
RSM's Bram Van den Bergh and colleagues have presented research that furthers the competitive-altruism theory, specifically that when given an eco-friendly alternative, competitive altruism compels people to forgo luxury for environmental status.
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Participants
van den Berg
Role: Faculty
Reference type: Referenced