Rotterdam school of Management, Erasmus University compact logo

Dabbling in social commerce might help Chinese e-commerce companies deal with fickle consumers and heightened competition. Eric van Heck is referenced in this article.

Participants
  • Eric
    Role: Faculty
    Reference type: Referenced
  • Mir, I.
    Role: General
    Reference type: Journalist
Media Outlets
  • CKGSB knowledge (Online)