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Thought leadership

The authors of this piece, Mignon van Halderen (professor Corporate Communication at RSM) and Annick Boyen (managing director PR agency Weber Shandwick), explain about thought leadership: why is it an attractive strategy? How can you obtain a thought leadership strategy?

The authors of this piece, Mignon van Halderen (professor Corporate Communication at RSM) and Annick Boyen (managing director PR agency Weber Shandwick), explain about thought leadership: why is it an attractive strategy? How can you obtain a thought leadership strategy?

Participants

  • Mignon
    Role: Faculty
    Reference type: Written by
  • Halderen, M. van; Boyen, A.
    Role: General
    Reference type: Journalist

Media Outlets

  • CommunicatieNU (Unknown)