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This article is about ways to offer a non-apology apology. It refers to the 2011 study by David De Cremer that found that we tend to overestimate the healing power of an apology.

Participants

  • De Cremer
    Role: Faculty
    Reference type: Referenced
  • Jacobs, T.
    Role: General
    Reference type: Journalist

Media Outlets

  • Miller-McCune.com (Online)