Over tien jaar…

Peeter Verlegh and Cor Molenaar are featured as two of three professors who are asked to provide insights into what the world will look like in ten years. In his field of consumer behavior, Peeter Verlegh predicts that consumer behavior will not have changed drastically over ten years, but he does foresee, among other trends, an increased integration of various forms of media and continued development of Web 2.0. Cor Molenaar, in his field of e-marketing and distance selling, says that the current financial crisis is acting as a breaking point that will significantly alter economic trends.