This article publicises the study conducted by Ralf van der Lans and colleagues, which examines brand salience and proposes a methodology to determine the competitive salience of brands, based on a model of visual search and eye-movement recordings collected during a brand search experiment.
RSM uses cookies to measure website statistics, enable social media sharing and for marketing purposes. By clicking accept cookies or by continuing to use this website, you are giving consent for us to set cookies when visiting this website. See our cookie policy for more information about cookies and how to adjust your cookie settings.