This is the Chinese version of the article 'How Taobao bested Ebay in China', written by Mark Greeven, PhD candidate Shengyung Yang, case writer Tao Yue, Eric van Heck and Barbara Krug.
This is the Chinese version of the article 'How Taobao bested Ebay in China', written by Mark Greeven, PhD candidate Shengyung Yang, case writer Tao Yue, Eric van Heck and Barbara Krug.
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