In this article, Jan van den Ende and Bob Kijkuit discuss idea-generation activities in different companies. A good approach will lead to efficiency and higher quality of ideas, as well as enhancement of motivation.
In this article, Jan van den Ende and Bob Kijkuit discuss idea-generation activities in different companies. A good approach will lead to efficiency and higher quality of ideas, as well as enhancement of motivation.
Participants
Jan
Role: Faculty
Reference type: Co-written by
Media Outlets
Harvard Business Review (Scientific or industry journal)
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