Coca Cola has announced plans to encourage people to consume more soft drinks and bottled drinks during meals, in an effort to increase sales of these products. But is this a wise decision, now in a business climate where social responsibility is imperative? Posed with the question, Cees van Riel responds, "The question is what the consequences will be for pushing the 'healthy' products on the Coca Cola portfolio. Will they openly admit that it isn't good for you to drink cola?"