Rotterdam school of Management, Erasmus University compact logo

In seeking to transform Rotterdam School of Management, Erasmus University, from a primarily academic orientation to one that also values engagement with business, George Yip, a new dean brought in from outside, rejected a formal approach. Instead he successfully applied an “action strategy”.

Participants
  • Yip
    Role: Former faculty
    Reference type: Featured
  • Pascale, R.
    Role: General
    Reference type: Journalist
Media Outlets
  • EFMD (Unknown)