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This article is about the research by PhD candidate Mirre Stallen. She found that using a celebrity to promote a product works effectively.

This article is about the research by PhD candidate Mirre Stallen. She found that using a celebrity to promote a product works effectively.

Participants

Stallen
Role: PhD Candidate
Reference type: Featured
Jager, L. de
Role: General
Reference type: Journalist

Media Outlets

Welness (Online)