The author of this piece argues that the best social media programs convert the consumer’s social time into a brand premium, reaching a return on investment (ROI) up to four times as high as the ROI of a TV commercial.
The author of this piece argues that the best social media programs convert the consumer’s social time into a brand premium, reaching a return on investment (ROI) up to four times as high as the ROI of a TV commercial.
Participants
RSM Research
Role: General
Reference type: Referenced
Favier, J.
Role: General
Reference type: Journalist
Media Outlets
Brian Solis (Online)
Media Street (Online)
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