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Philips is the winner of the Reputation Institute Award. An annual study shows that Philips has the best reputation of the 30 biggest companies in the Netherlands. In this article Cees van Riel explains more about the research behind this outcome.
Philips is the winner of the Reputation Institute Award. An annual study shows that Philips has the best reputation of the 30 biggest companies in the Netherlands. In this article Cees van Riel explains more about the research behind this outcome.
Participants
Cees
Role: Faculty
Reference type: Written by
Riel, C. van
Role: General
Reference type: Journalist