MSc BA student Philipp Porth has won the Dutch Marketing Thesis Award 2012 for his thesis on using the ‘goal gradient effect’ for influencing the walking speed at supermarkets.
MSc BA student Philipp Porth has won the Dutch Marketing Thesis Award 2012 for his thesis on using the ‘goal gradient effect’ for influencing the walking speed at supermarkets.
Participants
Philipp
Role: Student
Reference type: Featured
Media Outlets
Marketing Tribune (Unknown)
IMM Event (Unknown)
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