Rotterdam school of Management, Erasmus University compact logo

The best social media programs convert the consumer’s social time into a brand premium, reaching a return on investment (ROI) up to four times as high as the ROI of a TV commercial, is stated in this Spanish article.

Participants

  • RSM Research
    Role: General
    Reference type: Referenced
  • León Guerrero, R.
    Role: General
    Reference type: Journalist

Media Outlets

  • Globedia - Noticias de Argentina hoy (Online)