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The best social media programs convert the consumer’s social time into a brand premium, reaching a return on investment (ROI) up to four times as high as the ROI of a TV commercial, is stated in this Spanish article.
The best social media programs convert the consumer’s social time into a brand premium, reaching a return on investment (ROI) up to four times as high as the ROI of a TV commercial, is stated in this Spanish article.
Participants
RSM Research
Role: General
Reference type: Referenced
León Guerrero, R.
Role: General
Reference type: Journalist