Research Watch: What Does Your Logo Really Tell Consumers?
Research Watch: What Does Your Logo Really Tell Consumers?
This article reports on the outcome of recent study by Niels van Quaquebeke and Steffen Giessner on company logos. They found that people associate symmetrical logos with more ethical, socially responsible behavior.
This article reports on the outcome of recent study by Niels van Quaquebeke and Steffen Giessner on company logos. They found that people associate symmetrical logos with more ethical, socially responsible behavior.
Participants
Niels
Role: Faculty
Reference type: Featured
Steffen
Role: Faculty
Reference type: Featured
Media Outlets
Harvard Business Review (Online)
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