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This article reports on the outcome of a study by David De Cremer, Chris Reinders Folmer and Madan Pillutla (London Business School). The study found that we tend to overestimate the healing power of an apology.
This article reports on the outcome of a study by David De Cremer, Chris Reinders Folmer and Madan Pillutla (London Business School). The study found that we tend to overestimate the healing power of an apology.
Participants
David
Role: Faculty
Reference type: Featured
Chris
Role: Faculty
Reference type: Featured
Weidema, N.
Role: General
Reference type: Journalist