Investors Prefer CEOs Who Have Feminine Personality Traits - Research from Rotterdam School of Management
Investors Prefer CEOs Who Have Feminine Personality Traits - Research from Rotterdam School of Management
This article reports on the outcome of recent study by RSM and PwC. The researchers found that investors and analysts prefer a chief executive that acts modest and friendly. In other words, a chief executive with some typical female qualities.
This article reports on the outcome of recent study by RSM and PwC. The researchers found that investors and analysts prefer a chief executive that acts modest and friendly. In other words, a chief executive with some typical female qualities.
Participants
Erik
Role: Faculty
Reference type: Featured
Gerard
Role: Faculty
Reference type: Referenced
Media Outlets
The Wall Street Journal Europe (Online)
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