This article publishes the outcome of recent study by Peeter Verlegh and Misha Kouzeh (Alumna) on how Dutch and international marketing professionals manage word-of-mouth advertising.
This article publishes the outcome of a recent study by Peeter Verlegh and Misha Kouzeh (Alumna) on how Dutch and international marketing professionals manage word-of-mouth advertising.
Participants
Peeter
Role: Faculty
Reference type: Featured
Misha
Role: Alumni
Reference type: Featured
Media Outlets
Drimble (Unknown)
Managers Online (Unknown)
Profnews (Unknown)
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