Drie marketing professoren over: de macht van de grote retailers
Drie marketing professoren over: de macht van de grote retailers
In this article 3 professors in marketing, Marnik Dekimpe, Kitty Koelemeijer and Katrijn Gielens, share their opinion on the increasing power of large retailers.
In this article 3 professors in marketing, Marnik Dekimpe, Kitty Koelemeijer and Katrijn Gielens, share their opinion on the increasing power of large retailers.
Participants
Gielens
Role: Former faculty
Reference type: Featured
Media Outlets
Tijdschrift voor Marketing (Magazine)
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