This website uses functional cookies, including analytical cookies.
The obtained statistical data cannot be traced back to individual users.
Additionally, you can choose to accept or refuse consent to use marketing cookies.
If you decline these additional cookies or refrain from making a choice, only functional cookies will be set.
See our cookie policy for more information.
Onderzoek naar strategie - Management van Word of Mouth
Onderzoek naar strategie - Management van Word of Mouth
In this article Peeter Verlegh and Misha Kouzeh (Alumna) explain on how Dutch and international marketing professionals manage word-of-mouth advertising.
In this article Peeter Verlegh and Misha Kouzeh (Alumna) explain on how Dutch and international marketing professionals manage word-of-mouth advertising.
Participants
Peeter
Role: Faculty
Reference type: Co-written by