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Onderzoek naar strategie - Management van Word of Mouth

In this article Peeter Verlegh and Misha Kouzeh (Alumna) explain on how Dutch and international marketing professionals manage word-of-mouth advertising.

In this article Peeter Verlegh and Misha Kouzeh (Alumna) explain on how Dutch and international marketing professionals manage word-of-mouth advertising.

Participants

  • Peeter
    Role: Faculty
    Reference type: Co-written by
  • Misha
    Role: Alumni
    Reference type: Co-written by

Media Outlets

  • Tijdschrift voor Marketing (Unknown)