Rotterdam school of Management, Erasmus University compact logo

Researchers find many of us will go on expensive spending sprees to gloss over our fears of mortality. Thoughts of death can cause us to over spend, says Dirk Smeesters, marketing professor at the Rotterdam School of Management in the Netherlands who coauthored the research proving we’ll shop in order to escape reality.

Participants
  • Dirk
    Role: Faculty
    Reference type: Referenced
  • Brett Graff
    Role: General
    Reference type: Journalist
Media Outlets
  • Miami Herald (Online)