Rotterdam school of Management, Erasmus University compact logo

Alumna Evelien Dieleman received the Dutch Marketing Thesis Award for her thesis "Happily ever after?! A study of brand personality similarity in co-brand arrangements for 100 global brands".

Participants
  • Evelien
    Role: Alumni
    Reference type: Featured
  • NA
    Role: General
    Reference type: Journalist
Media Outlets
  • MarketResponse (Online)