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Evelien Dieleman wint Dutch Marketing Thesis Award
Evelien Dieleman wint Dutch Marketing Thesis Award
Alumna Evelien Dieleman received the Dutch Marketing Thesis Award for her thesis "Happily ever after?! A study of brand personality similarity in co-brand arrangements for 100 global brands".
Alumna Evelien Dieleman received the Dutch Marketing Thesis Award for her thesis "Happily ever after?! A study of brand personality similarity in co-brand arrangements for 100 global brands".