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Apology May Leave You Feeling Unsatisfied, Study Finds

This article reports on the outcome of a recent study by David De Cremer, Chris Reinders Folmer and Madan Pillutla (London Business School). The main conclusion of their research finds that we tend to overestimate the healing power of an apology.

This article reports on the outcome of a recent study by David De Cremer, Chris Reinders Folmer and Madan Pillutla (London Business School). The main conclusion of their research finds that we tend to overestimate the healing power of an apology.

Participants

  • David
    Role: Faculty
    Reference type: Featured

Media Outlets

  • Business Week (Online)
  • U.S. News (Online)