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Study: Pink Ads Prove Counterproductive for Breast-Cancer Awareness
Study: Pink Ads Prove Counterproductive for Breast-Cancer Awareness
This article reports on the outcome of recent study by Stefano Puntoni. He found that the use of feminine elements in communication about breast cancer can be counterproductive when it comes to the main goal of the campaign: creating awareness.
This article reports on the outcome of recent study by Stefano Puntoni. He found that the use of feminine elements in communication about breast cancer can be counterproductive when it comes to the main goal of the campaign: creating awareness.
Participants
Stefano
Role: Faculty
Reference type: Featured
Rosenfeld, E.
Role: General
Reference type: Journalist