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Hoe kies je een nieuwe bedrijfsnaam?

This article is about the complexity of choosing a new company name. To avoid confusion, the name should refer to the product. Stefano Puntoni argues that naming a company by refering to it's product can also be very restricting.

This article is about the complexity of choosing a new company name. To avoid confusion, the name should refer to the product. Stefano Puntoni argues that naming a company by refering to it's product can also be very restricting.

Participants

  • Stefano
    Role: Faculty
    Reference type: Referenced
  • Lookeren Campagne, F. van
    Role: General
    Reference type: Journalist

Media Outlets

  • Intermediair (Unknown)